3. Community Involvement
Base tourism on community resources to the extent possible, encouraging local small businesses and civic groups to build partnerships to promote and provide a distinctive, honest visitor experience and market their locales effectively. Help businesses develop approaches to tourism that build on the area’s nature, history, and culture, including food and drink, artisanship, performance arts, and the like.
Above, a sunny day lures visitors to an open-air art festival outside Saint Francis Cathedral in Santa Fe, New Mexico.
More about the Center for Sustainable Destinations
