7. Protection and Enhancement of Destination Appeal
Encourage the destination to sustain natural habitats, heritage sites, aesthetic appeal, and local culture. Prevent degradation by keeping the volume of tourists within maximum acceptable limits. Seek business models that can operate profitably within those limits. Use persuasion, incentives, and legal enforcement as needed.
Above, the sun dramatically illuminates the ancient Treasury building in Petra, Jordan.
More about the Center for Sustainable Destinations
James L. Stanfield
