• Photo: Bikers ride through wildflowers in San Luis Obispo County

    How Happy Are You?

    Take the True Happiness Test to Find Out

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New York Times best-selling author and world-renowned explorer Dan Buettner uncovers the secrets to a longer, healthier, and happier life—and shares how people can change their surroundings and culture to mimic them.


Buettner, a National Geographic fellow, has traveled the globe to uncover the best strategies for longevity, wellness, and happiness. His work focuses on three goals: identifying locations where higher percentages of people enjoy remarkably long, full lives; studying, on a global level, the keys to personal happiness; and re-creating the healthiest cities and workplaces by incorporating these secrets of well-being.


Read a New York Times interview with Buettner: The Island Where People Forget to Die

Finding Happiness

  • Photo: Dan Buettner

    Thrive Challenge

    Are you happy? Take the True Happiness™ Test, then follow Thrive author Dan Buettner’s daily video tips about simple things you can do right now to be happier. When you’re ready, take the test again to see if your True Happiness Grade has improved.

  • Photo: Bikers ride through wildflowers in San Luis Obispo County

    True Happiness Test

    How happy are you? Find out in this test that measures two different types of happiness: remembered happiness and experienced happiness.

Buy the Book

Secrets of Longevity and Happiness

  • Photo: A woman rides a bicycle in downtown Copenhagen, Denmark

    About Happiness Hotspots

    Does where you live determine how happy you are? Learn about the background of the book, Thrive, and what other factors contribute to our happiness.

  • Italien, Sardinien, Provinz Nuoro Barbagia, Wanderung zum Sopramonta bei Oliana, Baum, Steineiche, Schatten, Wanderer, Pause, Picknick, Essen, Vegetation, Landschaft, Natur, Berge, Gebirge, Europa, 2008; QF; MODEL RELEASED; (Bildtechnik: sRGB, 34.94 MByte vorhanden)  English: Italy, Sardinia, Province Nuoro Barbagia, hiking to the Sopramonta near Oliana, hikers resting in shade of tree, picnic, refreshments, break, rest, vegetation, landscape, view, nature, mountains, mountain scenery, Europe, 2008, MODEL RELEASED, Holm Oak (Quercus ilex)werbliche Nutzung nur nach Ruecksprache!!!

    Lessons for Living Longer

    Learn about the nine powerful lessons that could add twelve quality years to your life.

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2014 Traveler Photo Contest

  • Picture of a supercell storm in Colorado.

    See the Winners

    See all the winning images from the 2014 Traveler Photo Contest.